Jan 28, 2023

Top Trends to Follow to Boost Patient Engagement in 2022

  • By Aaliya,
Top Trends to Follow to Boost Patient Engagement in 2022

Patient engagement is a common challenge for every healthcare organization – small or large. By increasing patient engagement, medical practices can enjoy a good reputation, greater reimbursements, and provide even better care to patients using their feedback. If you are thinking of ways to boost your patient engagement, there’s a lot you can do. The tips described in this article will help you keep your patients happy, satisfied, and engaged whether you offer them in-person care or engage with them digitally.

Patient empowerment with accurate data

Empowering patients with the right and most relevant information is becoming exceedingly important in today’s healthcare. Several healthcare policies are incorporating strategies to encourage patient empowerment with the following goals in mind:

  • To put patients at the core of health services.
  • Help them develop self-awareness and self-care.
  • To make patients equal partners in their healthcare decisions.
  • To improve engagement between providers and patients.
  • To limit the chances of misdiagnosis.

In 2022 and the years ahead, the digital solutions will be more focused on empowering patients to become more aware of their conditions, earlier symptoms, treatment options, and recovery process.

Patient involvement in decision making

When patients are involved in the decision making, and their opinion is sought about different treatment methods, it manifests into several benefits, including:

  • Enhanced quality of life.
  • Improved health outcomes.
  • Delivery of more appropriate and cost-effective services.
  • Patients feel more confident and empowered.

Considering these benefits, patient involvement in healthcare decision-making will be a significant trend in the times to come. Healthcare professionals will collaborate more with the patients – from deciding their care path to choosing treatment options to the post-surgical procedures.

Personalization across devices

In the post-pandemic world, as the patients have gotten more comfortable using digital devices, personalization has surfaced as a topic of an essential conversation in the healthcare industry. Today’s patients are more aware than ever and want to have an active say in the decisions about their health. Therefore, healthcare providers need to actively seek ways to elevate patient experiences with the help of personalization. Personalization in healthcare will have the following benefits:

  • Increased focus on health and wellness.
  • Adoption of a proactive approach towards the management of health.
  • Identifying the early indicators of health concerns with the help of data to reduce hospital readmission rates.
  • Precise identification of ‘at risk’ patients.
  • Better management and monitoring of chronic health conditions.
  • Better post-hospitalization care.
  • Healthcare patients can engage with patients using contextual and relevant information.
  • Patients can be offered clear and immediate value.

Hybrid or home healthcare

The pandemic forced healthcare organizations to take a quantum leap in their service delivery plans. It served as a catalyst for innovation in the healthcare industry and jump-started the home healthcare and hybrid care delivery trend. The hybrid healthcare model combines

virtual and in-person medicine to offer convenience and better care to patients.

These trends shift focus from provider-centric to patient-centric care. With these trends in mind, the innovators will need to club data and applications together to provide a seamless experience to the patients. Hybrid and home-care models will create opportunities for affordable care and make healthcare even more accessible.

Using historical data to drive better patient experiences

As the healthcare industry becomes more patient-centric, patients expect a retail-like experience from them. In the coming years, catering to patient expectations and delivering seamless experiences will be critical for healthcare organizations to succeed. Using data and analytics will improve their care delivery in the following ways:

Sentiment analysis: By analyzing data from social media, feedback, and surveys, problems can be identified, and new processes can be evolved to make patient experiences even better.

Risk Prediction: With the help of predictive analytics, risks to patients can be forecasted, and necessary steps can be taken beforehand.

Proactive interventions: Using data, the best care and treatment options that have worked successfully in the past can be identified. This would help save time and many precious lives.

Personalized recommendations: The one-size-fits-all approach does not work when it comes to healthcare delivery. Customer expectations are pretty high today, and they expect bespoke services from their healthcare providers. Making communication between patients and their healthcare organizations personalized and relevant leads to a higher brand value and ROI.

Real-time remote diagnosis

With the help of 5G and higher bandwidth, it will be possible for the Internet of Medical Things (IoMT) to transmit real-time data with more incredible speed and accuracy. This will make patient monitoring very convenient for healthcare providers. They just need to connect to a virtual care network and then tap their IoMT devices for real-time patient monitoring and diagnosis. This will have the following benefits for the patients:

  • Better outcomes.
  • Accurate and in-depth diagnostic results.
  • Faster results for better treatment.
  • Very beneficial for remote patients.

Final Words

Every minor detail affects patients’ experience and impression of your facility. Going that extra mile can benefit the overall health of your practice by boosting positive reviews and quality scores.


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